“The Silent Majority:” What you need to know about the representation of SMBs in HR technology research data

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With nearly 20 years’ experience in helping employers strategize, buy, implement and optimize HR technology, our organization is confident in our instinct about what’s happening in the market today and where it’s headed. But we’re also firm believers in using research to confirm (or correct) our thinking about employers’ adoption and use of HR technology.

Market research survey findings will differ, depending on who answers the questions. Most often, findings from broad-spectrum surveys are based on responses from large employer organizations, perhaps simply because they have a bigger pool of people to whom they can assign the task of completing

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