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Traditional forms of communication including email can negatively impact the employer brand, provide a poor candidate experience, and prevent recruiters from reaching their hiring
goals.

As companies look to improve communication, Text Recruiting is becoming a strategic priority. Forty percent (40%) of companies have increased their use of text in talent acquisition this year, according to new research conducted by Aptitude Research in conjunction with Emissary.

Entitled “The Rise of Text Recruiting & The Business Impact“, the report states that although text is widely adopted in other areas of business, talent acquisition has been slow to respond. Email is still