Rob McLoughlin is the COO/cofounder of The Narrative Playbook, a narrative design lab. He has spent the last 20+ years working remotely to uncover insights and trends in consumer behavior for leading digital publishers. He has authored hundreds of thought leadership studies, helping companies such as PopSugar, AOL, and DoubleClick use pioneering research to shape their products, content, commerce, and corporate strategies.
I’m not sure about you, but when I set out to work on my own more than 20 years ago, working remotely felt simultaneously empowering and terrifying.
After years of success at the height of