Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers. It’s not a coincidence that this tactic is so prevalent across industries, and different customer personas. From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients.
This tool is especially prevalent for companies that sell multiple products. Imagine Proctor and Gamble having one page for diapers, razors, and soap. Those are three very different products and three very different buyer personas!
So, why are most career pages not incorporating landing pages? We’re in