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Whether you’re just getting started with employee advocacy or leading a seasoned program, one thing is clear: employee voices matter more than ever in recruiting.
Across the Rally community, we’re seeing the power of employee content to boost reach, build credibility and drive candidate engagement. Employee-focused content was the center of many winning entries in the 2025 Rally Awards from companies like ADT, UBS, Baylor Scott & White Health, Ascension and Credicorp.
But, we’re also seeing a shift. What worked a few years ago — templated LinkedIn posts and scheduled reshares — isn’t working as well today.
Because when everyone