The Murakami approach to beta customer feedback

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I bet every product manager out there has their go-to favorite parts of the job, right? Well, I’m about to let you in on one of mine – it’s the thrill of conducting customer feedback calls during the beta phase of a feature.

This pivotal stage, where I gather invaluable insights from our beta users before the official release, is more than just a routine item on my development checklist. It transforms into this awesome journey that totally embodies the real spirit of innovation.

Have you ever thought about what makes these beta feedback calls so exhilarating? Picture this beta

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