The Most Powerful Recruiting Tool… That No One Uses (An internal story inventory has many business and talent benefits)

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Stories are 12X more memorable, and they produce double the revenue versus presenting statistics alone (source). WOW, it’s clear that stories have a major impact. Yet it is rare to find a corporation that maintains and uses a formal story inventory for recruiting, retention, and employer brand-building purposes. So, if you want your messages to be remembered and compelling enough to drive action, you must spread compelling stories more widely. So be smart and learn from the business side of your corporation (sales, branding, and marketing). They have relied on stories for decades as an essential element of their

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