The Halo Effect: How Employer Brands Influence Personal Brands

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I’ve noticed a new trend popping up in the headline section of LinkedIn bios. 

More and more professionals are branding themselves as Ex-Netflix, Ex-Google, Ex-(Trusted and Respected Brand) employees.

For most professionals with (Ex-brand) in their bio, the theory is that a potential “buyer” (recruiter, hiring manager, prospect, or partner) will infer that the brand reputation you associate with those companies (Apple, Netflix, Google, Nike, etc.) is personified in them. By extension, they too are innovative, driven, and highly successful.

Maybe there’s some truth to the

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