The Biggest Branding Challenges Companies Are Facing Today

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Most companies are aware that building a strong employer brand is critical for educating potential employees on what their organization does and values, and for existing employees who are helping to shape the community they have built and are looking to grow. But as we’ve shifted from a hot market to one marked by economic uncertainty and tightening budgets, organizations today are questioning whether it’s the right time to amplify their branding efforts, or pull back on related expenses.

To find out, we invited two talent executives to discuss the importance of employer branding and the impact of investing in

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