The Automation of Performance Measurement

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Performance measurement has long been viewed as a necessary but torturous part of the talent management process.

Historically, this process has been shaped by awkward and time-consuming end-of-the-year performance ratings that often feel more like criticism than coaching and rarely result in any meaningful changes in behavior. However, over the past several years the performance measurement process has been evolving.

“The big question today is, ‘Do we even need performance ratings?’ ” said Bhushan Sethi, performance management analyst for PwC. He noted that many Silicon Valley firms have done away with ratings all together, while other companies are rating

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