The Anatomy of An Amazing Pitch

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A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stays open.

That was the logline for Jaws – also known as the main reason I feared the ocean in the late 70’s.

A logline is the pitch screenwriters use to sell their movies. The Jaws logline was so effective because it identified the key elements of the story in one sentence: the main character, his weakness, his conflict, and the hurdles he had to overcome. It

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