The 4 P’s of the Job Search

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If you took marketing in college you may remember being taught the Four P’s of Marketing — price, product, promotion and place. They are the fundamental elements of a marketing campaign. Well, a job search also has four P’s to remember;

Personal Positioning Promotion Persistence

These are the building blocks of a proper job search. Focusing on them will yield greater results as your job hunt unfolds.

Personal

The first of our P’s has to do with defining who you are.

What are your skills and abilities? What are your career goals? Where do you want

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