The idea of the “untapped channel” is exciting to us recruitment marketers, especially in today’s noisy, competitive talent market. If I could just find a channel that none of my competitors know about, all my problems would be solved!
But in my experience, while new channels can certainly play a part in differentiating you as an employer, the effect always wears off as everyone inevitably comes to know the same channels. How you differentiate yourself long-term is in your messaging, content and ability to quickly adjust to what the data is telling you.
With “not differentiating” recently being listed as