The 1 Word that Most Often Gets Recruiters in Trouble

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The word “lead” seems harmless enough, right? I use it all the time.

But, lead is a “masculine-themed” word, according to a study of job ads by the University of Waterloo and Duke University (Danielle Gaucher, Justin Friesen, Aaron C. Kay).

What do they mean by a “masculine” word? The study opens with this key finding:

“When job advertisements were constructed to include more masculine than feminine wording, participants perceived more men within these occupations, and importantly, women found these jobs less appealing.”

Don’t kill me, you “LEAD”ing ladies!

Don’t kill the messenger (me).

It’s not that the study is saying that women can’t lead or

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