How to Craft Inclusive And Accessible Digital Experiences

Inclusivity and accessibility are words which have a greater importance in the digital marketing world than people might initially think. But what does it mean to be inclusive and accessible? It may imply creating content which is sensitive and welcoming to differences in race, gender, or cultural background. However, these are only some of the ways marketers can embrace these attitudes.

Diversity as Strategy

IBM’s turnaround in the last decade is an impressive and well-documented business story. But behind that success is a less told people story, which explains how the corporation dramatically altered its already diverse composition and created millions of dollars in new business.