Eduardo Sainz was standing at the front door of a home in Tucson, Arizona, encouraging the family inside to vote when the young man and his mom asked for a favor that under the state’s current law would make him a felon.
Inclusivity and accessibility are words which have a greater importance in the digital marketing world than people might initially think. But what does it mean to be inclusive and accessible? It may imply creating content which is sensitive and welcoming to differences in race, gender, or cultural background. However, these are only some of the ways marketers can embrace these attitudes.
As the owner of a small enterprise, you simply cannot overlook accessibility in your workplace. Expanding your team is certainly one of the most exciting aspects of growing your business, and you should be as accommodating to all employees.
IBM’s turnaround in the last decade is an impressive and well-documented business story. But behind that success is a less told people story, which explains how the corporation dramatically altered its already diverse composition and created millions of dollars in new business.