Tackling open enrollment headaches: HR leaders see underutilized benefits as retention tool

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It’s open enrollment season — which can be a headache for HR people and employees alike. In fact, in one recent survey, nearly one-third of 22 to 32-year-olds (the cohort dubbed “zillennials”) said they’d rather apply for a new job than go through the process of selecting health insurance during this period. And more than half of them admit to having blindly chosen a plan because they found the details too confusing.

Open enrollment is about so much more than health insurance, of course. It is a time when employees must make a range of choices that will shape their

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