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Whether employer branding is owned by talent teams or by marketing teams is a debate as old as employer branding itself. And, according to a recent survey performed by JobPixel on LinkedIn, the debate still rages on with the contenders in a dead heat.
Last month, JobPixel put the question to its social media followers, writing: “Do you believe employer branding should fall under talent acquisition or marketing?” The response was huge, with more than 1,000 readers answering the poll. When confronted with only choosing one or the other, the results proved that professionals are almost completely split—with 48% choosing
