Sumser: Is celebrity marketing in HR tech a benefit or distraction?

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Prince Harry, Duke of Sussex, recently joined HR tech start-up BetterUp as its chief impact officer. Serena Williams, one of the greatest tennis players of all time, is now a key strategic advisor to The Mom Project, another HR tech start-up that focuses on the intersection of employee experience and evolving roles for mothers in the workforce. Naomi Osaka, another of the greatest tennis players of all time, is sponsored by Workday and just emphasized the importance of mental health to a global audience when she withdrew from the French Open for mental health reasons.

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All three are examples of the

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