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Companies are sitting on a gold mine of “soft” employee metrics, such as sentiment trends, review site scores, and workplace engagement statistics. But they’re often seen as less valuable than their hard-number counterparts.
In a theoretical world where your staff is entirely made up of programmable, unfeeling machines, non-quantitative measurements indeed have no value. In reality, the human side of your business drives success.
The result? Sentiment offers strategic value if you can effectively capture, analyze, and translate these metrics into board-ready insights.
Table of Contents
The Problem with “Soft” Metrics Why Sentiment Matters More than Ever