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It’s no surprise that social media is continually on the rise – with almost 5 billion people, or 59.4% of the world’s population, on social media it only makes sense to shift your efforts to where your target audience is at. Though users spend their time scrolling for a variety of reasons, 27.9% primarily use social media to research products to buy and discover new brands. The same can be said for jobseekers when they partake in their job search.

Social media is the most powerful tool to have when it comes to

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