As it turns out, the best job applicants need convincing in order to apply for your jobs. You’ve probably heard this before when thinking about your employer brand and what makes your company unique.
If your career site is pretty much nothing more than a job board filled with vague postings and scattered company information, what type of candidates do you think will be applying for your jobs? It’s a near guarantee that they will be…
Candidates that are mass applying to any available jobs
Candidates that are not qualified for the job itself
Candidates that you will spend time and sanity reviewing