I am consistently disappointed when SME managers complain they can’t recruit against elite firms like Google because it’s simply not true. Instead, I have found that small businesses and startups are small and flexible enough. They can offer recruits their “dream job,” where they will be doing “the best work of their life.” Surprisingly, many small business recruiters don’t realize that “68% of corporate employees would work in a smaller startup if they had the opportunity” (Source: Tyba.com).
Part one of this article covered the first two categories of small business selling points.
Focus on “the work” because it