Six Engagement Marketing Strategies for Recruitment: Nurturing Candidates Toward Conversion

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In today’s fiercely competitive job market, a comprehensive recruitment strategy is not just a nice-to-have, it’s an absolute must! According to research by The Josh Bersin Company, a staggering 75% of companies lack an effective recruiting strategy. Relying solely on traditional methods like online job postings and interviews no longer yield the desired results.

However, some organizations are beginning to see the light and are evolving their recruitment marketing processes to include talent acquisition funnels. One key aspect of this funnel is engagement marketing.

Understanding Engagement Marketing and Why It Is Important for Recruitment Marketers

Engagement marketing is part of

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