This is the second annual Better Workplace Challenge Cup competition that SHRM has put on. The BWCC is an HR Technology Startup Competition that goes through three rounds of vetting over one hundred new HR Technology startups. The final four make it on stage at the SHRM Annual Conference and they get to pitch who they are and what they do, then an expert panel of judges decides a winner.
The winner receives a bunch of stuff including a $50,000 first-place prize! But honestly, the recognition and promotion alone of being the winner at SHRM is probably worth