The idea of a brand might bring up images of company logos or social media guides. Every business has a brand, whether or not it was professionally crafted and implemented. But what is the personal brand? Do your employees have one?
A personal brand is simply someone’s online presence and how he or she presents himself or herself to the world. Someone who has a personal brand is someone who’s taken the time to cultivate his or her social media followings, written about topics of interest, and gone the extra mile to settle into an industry niche.