Shaping Snippets for Scraping

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In a recent post, How we’re improving search results when you use quotes, Google informed us that it would force the terms in quotation marks into snippets – as many as possible. It is a significant improvement for research; take note of it.

(Even before the announcement, repeating keywords and putting them in quotes helped.)

I am finding that in daily sourcing, as well as training, I have been increasing the number of search strings with quoted and repeated search terms. Here is an example.

Compare site:hu.linkedin.com/in “me at * * com OR hu” developer:

and site:hu.linkedin.com/in “me at” “me at

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