Scroll-Stopper: How to Tell Click-Worthy Brand Stories on Social Media
Everyone loves a good story — including job seekers. If you aren’t using social media to highlight your employer brand, you’re missing out on a key opportunity to reach and engage with your audience.
Jordan Scheltgen, founder and CEO of Cave Social, shared best practices for creating scroll-stopping content that not only captivates potential job seekers, but also fosters engagement and gets coveted clicks.
Read his tips below, or watch the full session on-demand here.
Why Story Matters
Early in his career,