Scroll-Stopper: How to Tell Click-Worthy Brand Stories on Social Media

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Scroll-Stopper: How to Tell Click-Worthy Brand Stories on Social Media

Everyone loves a good story — including job seekers. If you aren’t using social media to highlight your employer brand, you’re missing out on a key opportunity to reach and engage with your audience. 
 

Jordan Scheltgen, founder and CEO of Cave Social, shared best practices for creating scroll-stopping content that not only captivates potential job seekers, but also fosters engagement and gets coveted clicks. 
 

Read his tips below, or watch the full session on-demand here.
 


Why Story Matters

Early in his career,

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