More and more recruiters are using emails and messaging platforms on the web, social media and smart phones to connect with job seekers quickly and conveniently. In an increasingly competitive job market, speed matters. Of these communication channels, texting offers recruiter the speed they need to recruit faster. In fact, text messages are read within 5 minutes of receipt 95% of the time.
So if your talent acquisition teams aren’t using text messaging to communicate with job seekers, you’re already behind the curve. And while mass messaging to candidates can be mis-used, 1 to 1 messages can feel much more