We love, I love, to say Recruiting is Marketing! I love Recruitment Marketing and the technology behind it, I think it’s brilliant! Recruiting is also not sales!
Why is Recruiting neither Marketing or Sales?
What’s the core function of marketing and sales? To welcome as many people as possible into your funnel so that all of those people will buy your product or service, or give to your charity, etc.
In Recruitment we in the Rejection business!
Can you imagine you walk into a Cadillac dealership? You saw the commercial for the new SUV, you decide you want that SUV.