If you call me and get my voicemail, it tells you the fastest way to reach me is to hang up and text.
I’m not alone in my hatred of phone calls–messaging is the number one usage of smartphones. People love messaging apps of all sorts and hate phone calls. So, it makes sense that texting should start to take over recruiting.
It’s not the solution to hiring Millennials and Gen Z (as if there is any one-size-fit-all solution to any generation), but it does have a certain appeal to those who grew up with a phone in their