Recruiters, you should be using social media to build your employer brand of choice!

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Social is used incorrectly by many businesses and recruiters.

Social is exactly that – a social platform where potential customers are interacting with friends, family and articles that are of interest to them. When you are posting social messages you are interrupting them so you need to be mindful of the context of your content and when it is being consumed by your audience.

Yes, it is a candidate market and they have many options and choices with the average time in one role being about 2-3 years. So, building a relationship with them on social media is worth

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