Re-engaging Past Prospects & Candidates: CRM Success Stories, Part 1

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Much of recruiting revolves around excellent relationship-building: working with hiring managers to understand what they’re looking for, engaging with interviewers so they’re excited to participate in the hiring process, establishing rapport with prospects. That’s already a lot of pressure on a recruiter’s ability to create, nurture, and make relationships succeed. Now, there’s a new dimension of relationship-building, which involves keeping communication open with promising candidates who might not be the right fit for your company… right now. It’s essentially a recruiter’s long game. Luckily, there are tools that facilitate this type of re-engagement, like the Greenhouse CRM (Candidate Relationship Management

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