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Zig Serafin, CEO of Qualtrics, kicked off the tech giant’s X4 show in Salt Lake City by declaring that agentic AI is the “new blueprint for experience management”. While what the likes of Salesforce and Microsoft have been doing with agentic AI is “pretty amazing” – in the words of Serafin – Qualtrics’ approach is different. Rather than building “transactional AI agents”…