Q&A With Tony Prudente, Recruitment Marketing Rising Star

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Many recruitment marketers know launching a new careers site is a big project — it can involve a lot of stakeholders, needs to reflect authentic employee stories and aims for the finished product to be something employees are proud to share.

This was Tony Prudente’s goal when he led Brother USA’s careers site launch, incorporating the company’s new employee value proposition (EVP) and infusing fun with a century old brand in an engaging, creative way. 

Tony has paved the way for Recruitment Marketing at Brother, from establishing the EVP and employer brand to identifying the right vendors to partner with.

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