Programmatic Ads for Recruitment aren’t Going Away—They’re Evolving

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Jason Gorham, CEO of TalentXi, has been in the recruitment game since 2003. He’s seen the industry shift from job aggregation to pay-per-click models. Now, he’s betting big on programmatic ads for recruitment.

“The market has evolved back to where I said it was—serving the right ad to the right person at the right time,” Gorham states.

Traditional job boards are dying. Indeed is shifting away from its old model. Why? Because it’s broken. Employers pay too

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