Profile-Driven Programmatic: The Next Evolution of Job Advertising

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In the beginning there was…

We’ve heard the story of the evolution of job advertising… first there was the classified section in the newspaper, then there were online job boards, offering job slots for a fixed price, then job aggregators, then programmatic advertising came along to automate job distribution and bidding. Everyone scrambled to understand what exactly this new way to advertise was, and how it could help them avoid paying to post jobs that yielded no applicants. 

Programmatic advertising in its essence is automated buying and selling of online advertising using bidding rules. Once

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