[PODCAST] Features, Benefits & Attributes – The Ins & Outs of Product Marketing

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So, is Amazon a good brand or a bad brand? And what does that matter for #HRTech? Remember when Amazon’s culture was criticized? Back in August 2015, The New York Times published an “expose” on Amazon’s culture, entitled “Wrestling With Big Ideas In A Bruising Workplace.” The article got a bunch of attention and still […]

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