As the expectations placed on marketing departments continue to expand and evolve, marketing leaders are under tremendous scrutiny to prove the value of their organisations products and services to their customers.
So today, we’re joined by Stacey Danheiser and Dr. Simon Kelly, principals of Shake Marketing Group and co-authors of the books Value-ology and Stand Out Marketing. They’re here today to share how marketing leaders can help their organisations stand out by developing key marketing competencies in their teams.
1. To begin with, please