As I tweeted the other day, “I celebrate each time I talk a recruiter into stopping using long ORs – or any ORs – on Google. Stop – it is an outdated, ten-year-old technique.”
And I do not mean using | instead.
Here are some brief notes on the subject – and I hope to convince you, too!
1. Using OR defeats useful Google’s semantic interpretation of your search
What happens if you use the OR operator, for example, search for Developer OR Engineer? Google will find pages with “Developer” and pages with “Engineer.” It mixes them up and displays.