“Ready, fire, aim. Do it! Make it happen! Action counts. No one ever sat on their way to success.” – Tom Peters, American business writer
In the business literature, especially in articles written by academics lacking practical experience, you occasionally see tut-tutting about those who just “throw mud at the wall and see what sticks” in terms of execution. This deserves eye-rolling, because that mud-flinging is what people outside the ivory tower call testing.