PESTLE analysis: What it is and how to do it

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Conducting a PESTLE analysis can help reduce the chances you’ll be caught unaware by a crisis or other adverse situation facing your business. It should become part of your larger toolkit for risk management, scenario planning and stakeholder engagement.

A PESTLE analysis gives employers a framework for examining certain factors out in the broader world – conditions over which they exert no control – and how they impact their business so that they can better prepare.

Here is what PESTLE stands for along with examples of the external factors included in this analysis:

Political Laws that are currently being

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