Peloton switches up retention strategies

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Peloton (and its exercise bikes) became a household name during the pandemic when gyms were closed and individuals had to rethink how to get their exercise fix from home. Fast forward two years, and the company’s business is struggling. Its share price reached a high of $129.70 in 2021, but it plummeted to below $10 at points during 2022. These economic challenges forced Peloton to lay off 2…

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