Passive candidate outreach: How many times should I follow up?

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“How often should I message a passive candidate?” is a question frequently asked in the recruiting industry. Talent sourcers are responsible for sourcing external leads, which often involves reaching out to passive candidates who may not be actively seeking new opportunities. However, there is a fine line between effective outreach and spamming candidates.


To ensure that your outreach efforts are effective, it’s important to track the performance of your messages. Consider using a tool to track email opens, clicks, and responses to gauge how your messages

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