WeWork has enjoyed a meteoric rise. If you’re not familiar with the company, WeWork leases office space which it turns around and leases to other businesses. It’s particularly popular with the startup crowd. To appeal to the young, hardworking startup crowd, WeWork has offered an interesting array of perks to its tenants. One of the most popular has been the free craft beer kegs on tap for the folks in its offices. The strategy seems to have worked and has fit hand-in-glove with the more freewheeling culture of the tenants it has targeted over the years.
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