Numrange, BERT, and Natural Intelligence

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There are two significant recent developments in Google’s algorithm.

[1] Google’s Operator Numrange is back!

Numrange seems to be working. (Knock on wood!)

[2] BERT – Search Naturally

The latest Google’s algorithm change, BERT, affects a serious 10% of all queries. Google is now paying attention to “insignificant”, short words, that it had previously ignored as “stop words”. It is noticing words like “at”, “to”, “as”, “if” where they create meaning (try sf to nyc). With BERT, Google’s search is becoming even more semantic and less formal, database-like. (For those wanting “database-like” search experience, Google keeps its Verbatim option).

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