New LinkedIn Data Shows That Job Seeker Interest Is Shifting to Small Businesses

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Nick Mastronardi needed to hire a software engineer for Polco, his small but thriving company in Middleton, Wisconsin. Polco offers a civic engagement platform on which community leaders can take the pulse of their constituents — and citizens can raise their concerns to City Hall.

Talented software engineers are, of course, hard to come by, particularly if you’re a tiny startup competing with the deep-pocketed Amazons, Facebooks, and Googles of the world. But Nick was nonetheless able to find candidates who valued the fast pace of a startup and the social impact focus

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