Need Applicants? Fear Of Covid Is The #1 Cause Of Applicant Resistance

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Realize that recruitment messaging can mitigate this “fear of contracting COVID.”

There’s no need to be subtle here. Understand that a fear of Covid, which is the top applicant resistance factor, can mostly be neutralized. So convincing applicants that you have an exceptionally healthy workplace is literally the highest impact action for dramatically increasing your number of job applicants.  And by the way, it’s the only one of three common foundation resistance factors (health, school issues, unemployment benefits) that employers can directly impact.

This Covid health fear has been elevated to the top resistance factor partly because of

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