Motivate Employees by Empowering Customer Success

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Reid Hoffman, LinkedIn CEO, has said that “no matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” Leaders intuitively know that mobilizing their employees toward shared goals is essential to business success. But what happens when what makes executives tick isn’t what makes employees tick?

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Historically, most companies frame their goals through the lens of key performance indicators (KPIs), metrics that focus on revenue, profitability, and operational efficiency. While top-down alignment on these metrics can encourage employees to act in

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