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Measuring the ROI of Employer Branding: What to Track and How to Prove It. Gone are the days when employer branding was a vague, feel-good initiative that lived in the HR corner. Today, it’s a strategic business driver—and leadership wants proof. The good news? Employer branding ROI is absolutely measurable. The challenge is knowing what to track, how to track it, and how to translate your efforts into metrics that matter. Let’s walk through what employer branding ROI metrics you should be measuring, how to do it, and how tools like Cliquify and CLEO Intelligence

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