Measuring Culture to Manage Culture

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As the ramifications of COVID-19 continue, broad and lasting changes to the workplace have advanced a more integrated approach to talent management built around culture. Organizations that used to synchronize their talent to corporate vision, core values and strategic objectives are now aligning people around purpose. And for good reason: Building sustainable cultures in the long run will attract, engage, and retain talent – and give organizations with strong cultures a key competitive edge, according to executive recruiters.

Eighteen months ago, as the pandemic settled in globally, Washington, D.C.-based consultancy THRUUE commissioned a study of leading thinkers in strategy and

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